Let The Lace Set The Pace

 “Trends change. Style doesn’t.” 

“65 Years of defying fashion” 

“65 years of standing out. We’re never too big for our boots”

“Different Faces. Same Laces”

“Let the soul suit the boot”

“Boots that suit the sole”

“65 Years of Standing up for What We Believe in”

Here I was attempting to demonstrate DrMartens focus on standing out and their extreme success while also not conforming to micro-trends allowing them to maintain their sense of originality. These particular ideas were focused on the 65th Anniversary for DrMarten’s and I wanted to hone in on the longevity of their brand as well as their success and the rebellious connotations of DrMarten’s.