I make ads that exist.

Copywriter in London writing spec campaigns, poems and the odd arcade game.

See the work Email me
Paris has the best strikers.PSG £7 bedsheet. Scissors sold separately.IKEA The largest toothed predator on Earth. Fits in a cup holder.WWF Kylie’s bra is worth $50 million.M&S No brain. No heart. 10p at the till.WWF Travels in schools of thousands. Comes free with sashimi.WWF

Things I’ve turned into other things.

  • A bedsheet into a ghost.
  • A carrier bag into a jellyfish.
  • A strike into a striker.
  • A bra into a fundraiser.
  • And a black cat into a poet.

What should I turn your brief into?

Four briefs nobody gave me.

All spec. Nobody asked. I did them anyway.

  1. WWFA field guide to the modern oceanFour posters, street placements and a fake shop
  2. IKEAScissors sold separatelyA Halloween catalogue, four costumes
  3. M&SKylie’s bra is worth $50 millionAn underground billboard for Breast Cancer Now
  4. PSGParis has the best strikersFour social posts

A field guide to the modern ocean.

WWF, two unofficial concepts

Four framed posters on a bronze wall: a sperm whale made from a drinks bottle, a Tesco bag jellyfish, a sea turtle made from fishing net and sardines made from plastic bottles. Each is titled A field guide to the modern ocean.
The brief
Make ocean plastic, and quiet extinction, impossible to scroll past.
Field guide
Sea life made of our litter. Every poster carries a code that opens a WWF donation.
Blackmarket
A shop where the stock is the number left alive, and a checkout that never lets you pay.
  1. Poster 001: a sperm whale made from a single-use drinks bottle, titled A field guide to the modern ocean. 001 Sperm whale, length 30 cm.
    001The largest toothed predator on Earth. Fits in a cup holder.Made from a single-use drinks bottle.
  2. Poster 002: a jellyfish made from a Tesco carrier bag. 002 Jellyfish, handles 2.
    002No brain. No heart. 10p at the till.Made from a carrier bag.
  3. Poster 003: a sea turtle made from a lost fishing net. 003 Sea turtle, mesh 10 cm.
    003What’s left in the ocean. Could be all that’s left.Made from a lost fishing net.
  4. Poster 004: a school of sardines made from soy sauce fish bottles with red caps. 004 Sardine, contains soy.
    004Travels in schools of thousands. Comes free with sashimi.Made from soy sauce bottles.
  5. The jellyfish poster at a supermarket door and the sardine poster beside a sushi counter, captioned Put them where the plastic gets handed over.
    Put them where the plastic gets handed over.Supermarket doors and sushi counters.
  6. Blackmarket, a shop page of six endangered animals where each price tag is the number left alive, such as Northern White Rhino, only 2 left.
    Blackmarket.The stock shown is the number left alive.
  7. A Blackmarket basket holding a Northern White Rhino and a Pangolin, with an order summary of stock left after the order.
    Your basket.You can add as many as are left.
  8. The checkout: a CAPTCHA asks you to select every square with an elephant. There are none, so you press Skip, and a message reads There should be.
    There should be.The checkout asks you to find an elephant. There isn’t one.

Scissors sold separately.

IKEA, an unofficial Halloween catalogue

The brief
Sell the catalogue, not the costume.
The idea
Every Halloween costume is already an IKEA product.
Catalogue page: a person under a white bedsheet with eye holes, as a ghost.
£7DVALA bedsheet. Scissors sold separately.
Catalogue page: a person wrapped head to toe in kitchen roll, as a mummy.
£2.50FAMILJ kitchen roll. Also wipes up spills.
Catalogue page: a child in a black hoodie with two metal sieves for fly eyes.
£3Sieve. Also strains pasta.
Catalogue page: a child inside a cardboard box robot with three button dials.
£45KALLAX shelving unit. Costume included.
An underground billboard reading Kylie’s bra is worth $50 million. Ours have raised £33 million. Signed by M&S and Breast Cancer Now, partners since 2001.

Kylie’s bra is worth $50 million.

M&S and Breast Cancer Now, an unofficial billboard

The brief
Turn a lingerie range into a reason to give, not only a reason to buy.
The idea
Put a celebrity price tag beside the number that matters.

Paris has the best strikers.

Paris Saint-Germain, four unofficial social posts

A masked protester kicks a tear gas canister across a Paris crossing, riot police in the smoke behind, under the PSG crest and the line Paris has the best strikers.
Square version: a protester mid-kick on a zebra crossing, police lines in the gas behind.
A hooded protester runs across cobbles away from a smoking canister.
A protester kicks a canister through white smoke on a Paris street at dusk.
The brief
Make the club’s feed belong to the city, not just the stadium.
The idea
A pun only Paris can carry. One line, four streets.

Six poems, six sightings.

  • The black cat asleep in a biscuit tin of old photographs in long grass.
    Keepsakes
  • The black cat at a rooftop café table in Paris at night, glaring at a tin of sardines.
    Dinner
  • The black cat peering out of a cardboard rocket in a field at dusk.
    Rocketship
  • The black cat sitting smugly on top of a tiny Earth at sunset.
    Arrogance
  • The black cat smoking on a wet kerb in pink neon light.
    Between the Bars
  • The black cat in a postman’s cap with a letter in its mouth beside a red post box.
    Sentence

Player 01.

I built the onboarding for my own intern class at Uncommon Creative Studio. I’m the orange one.

Play it full screen

Sonny Stringer, itemised.

self-described: “a very chaotically inclined person.”

Copywriter and creative
London

Liberal ArtsUniversity of Nottingham
Summer internUncommon Creative Studio, 2026
Marketing and events internBupa, Redwood BBDO and Story, 2025 to 2026
Content writerSkootEco, a climate B Corp, 2024 to 2025
PoetEmpty Skull, on Substack

TotalOne creative, ready when you are

Got a brief that shouldn’t exist?

Open to creative roles and freelance work.

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