Don’t Wait Until You’re Dead To Travel:

“There’s no traffic on mountains”

“Gear that proves you’ve got an idea”

“No crowds in the clouds”

“Is hiking the solution to noise pollution?”

"Built for the planet. By the planet. 87% recycled materials "

"Sometimes old material works best” 

“Old material. New purpose”

“Transforming rags into riches”

Renewability, circular fashion, anti-consumerism, environmentally conscious yet still cool. I wanted to hone in on how being eco-friendly is cool which is something that I believe Patagonia are incredibly effective at as well as highlighting Patagonia’s focus on encouraging adventure through getting outside.