Don’t Knock the Oat:

“Consistently good because we never rock the boat”

“Totally Oattly Tasty”

“Perfect for whatever floats your oat”

Here I wanted to attempt create both tag-lines and a short-form ad centred around humour and while conveying the brand . While I believe my ad was good I think the tag-lines were weak

Ad Concept:

Row, row, row your oat gently down the stream.

Perfect in a coffee or a hot chocolate with cream

Something to be sipped or even to be slurped

It’s oat so good, haven’t you heard

Oatly.

A singular oat floating gently down a stream of milk surrounded by mountains of coffee and granola. The video will be accompanied by the voice of a soothing narrator almost as though he’s telling a bedtime story with gentle coffee shop jazz playing quietly in the background.

 

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Dr Martens: 65th Anniversary Tagline Concepts

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Extras: Concepts, taglines and creative ideas for fictional brands