Don’t Knock the Oat:
“Consistently good because we never rock the boat”
“Totally Oattly Tasty”
“Perfect for whatever floats your oat”
Here I wanted to attempt create both tag-lines and a short-form ad centred around humour and while conveying the brand . While I believe my ad was good I think the tag-lines were weak
Ad Concept:
Row, row, row your oat gently down the stream.
Perfect in a coffee or a hot chocolate with cream
Something to be sipped or even to be slurped
It’s oat so good, haven’t you heard
Oatly.
A singular oat floating gently down a stream of milk surrounded by mountains of coffee and granola. The video will be accompanied by the voice of a soothing narrator almost as though he’s telling a bedtime story with gentle coffee shop jazz playing quietly in the background.
